There are so many things that can help you present a better looking website with excellent readability. But unfortunately some of them are overlooked by designers; like font typography.

This is a powerful tool that helps complement your graphics, images, and designs with your use of properly situated texts. Before you embark on your next project, here are some of the top font topography tips for your website design.

One of the most common aspects of web site typography is leading.
This is the distance between lines of texts as they appear on the webpage. Making the leading of your site texts too much or too less will make it hard or uncomfortable to read. Your best bet is to make use of 2 – 5 pts depending on the size and typeface of your text. You should also take note of the measure of the text width by making sure that it is not too small or too large. Most people measure the right text width for their website by using a maximum approximate of 8 – 10 characters per line, adjusting it to suit the design.

Some designers make their web design boring and confusing by making use of so many font faces.
The best thing to do is to stick to two or three font faces and then create variations that can help satisfy all your design needs.

Whitespace
The negative space texts and column elements on your site, known as whitespace, should be used appropriately. The whitespace should neither be too little or too much to prevent lack of balance in your design.

Make sure that font sizes are consistent.
This means main headline, sub headline and body texts should be the same on every single page. Use font colors sparingly e.g. to draw attention with the headline. And use proper text alignment which should normally begin with a uniformed vertical arrangement from the left.

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