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Using Pinterest to Grow Your Business

Pinterest is emerging as a whole new social media storm on internet these days. Here we are going to review Pinterest – what it is, and how you can use it for your business.

First we should explain ‘what is Pinterest?’

Pinterest is a virtual pinboard. A tool for organising and collecting the things we love. There are millions of people using Pinterest in their daily life and work. It doesn’t matter what you are interested in, there is a place for everything in Pinterest.

You you can create variety of things with it and start adding images, places, products and people who are interested in your products.

Ok, now let’s see how you can use Pinterest for your business. Here are some ways to grow your business using Pinterest.

1. Create an account 

Same as Facebook, Pinterest gives you an opportunity to create a profile and let others know what are you are all about. When creating the account profile, use every space available and make your profile descriptive using the keywords that best describes you and your business. Include what you have to offer and the services you provide. Don’t forget to mention your website of course!

2. Pin it

Make lots of board images that really defines you as a person and a business. Use the search option available on the homepage, start adding the things you are interested in. Use the titles like “Things I like’, ‘My favourite food’ etc.

3. Link your Pinterest account with other social media sites

Pinterest gives you the ability to link your Pinterest profile with other social media profiles like Facebook, Twitter and GooglePlus.

4. Upload your Favourite Pins to your website

Heres the importance of posting photos in your website. you can post web addresses (URL) to your profile, there must be image linked with the URL, so people may see what you are listing.

5. Be a follower

Make sure you “follow” others. This way you will reach others and can start knowing other people in your interest circle. This will also increase awareness of your business as others begin following you too.

Simply, build a profile, maintain it and your business will gain awareness, visitors, and potential customers.


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Administrator of the Swish Connect website - Australia's leading web hosting provider.

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