Blog

Simple Steps to Setup Google Authorship Correctly

Posted on June 10, 2013

Want a simple way to improve your Google ranking & SEO? Welcome to Google authorship.

This is a service that was introduced by Google in 2011 that has taken 2013 by storm. It simply allows you to claim authorship to any material you publish on the web. This is important as your profile will be shown even if you work is published in guest posts. As if that is not enough, you get you picture shown next to your items, especially in Google searches.

google authorship

Why use Google Authorship?

Continue reading →

Tags:

Posted in: SEO | 0 Comments

How to Bring Your Small Business Online

Posted on May 27, 2013

online businessNowadays, almost everybody can access information freely, and nearly everyone is online and connected to the internet – including your customers. Simply put, your business needs to be online, or it is losing out on customers, sales … and profit.

Here are some simple steps to bring your small business online:

Step 1 – Select and Register a Domain Name
A domain name is your address on the internet and its how people find you. So you need to ensure it related back your business so use your business name, or a product even.

Step 2 – Website Development
Now that you have your domain name, your address on the internet, you need to design and develop your website. The website is essentially your shop front. Its how people see you, interact with you, and buy from you.

Your website needs to be clear and user friendly. You can speak to a web developer to get your site built, or even use simple design software yourself.

Continue reading →

The Difference between Organic Traffic and Pay Per Click Traffic

Posted on April 22, 2013

SEO vs PPCIn order to choose the most appropriate method to to focus on in order to increase traffic to your website, and ultimately improve the online visibility of your website, you need to understand the difference between the two main traffic sources.

Organic Traffic (SEO) versus Pay Per Click Traffic (PPC)

To make things easy, here is just a summary as it can get quite complex.

Organic Traffic (SEO)

Pro’s:

  • Greater long term benefits
  • More exposure, branding, and awareness
  • Greater ROI over the long term

Con’s:

  • Result can take a long time to be seen
  • Is a long term strategy, with minimal short-term ROI
  • Harder to track ROI


Pay Per Click Traffic (PPC)

Pro’s:

  • Quick to Setup
  • Easy to measure and ensure ROI
  • Fast results

Con’s:

  • More expensive
  • Lower ROI over the long term
  • Requires greater management to ensure no money wasted

Swish Connect is a leading Web Hosting provider with a range of services including Web Hosting Australia plans, Business Web Hosting,  Windows Web HostingLinux Reseller Hosting, and Domain Name Registration.

Top 3 Benefits of Google Webmaster Tools for Website Owners

Posted on April 19, 2013

google webmaster toolsWhether you already have a website, or looking to get one online soon, you need to know what there are some tools that you just can’t do with out – and Google Webmaster Tools is one of those.

There are things you need to know, often on a daily basis, to ensure your website is optimised and functioning as expected. This can include details about who is visiting your website every day, where they come from, which errors they run into while browsing your website, and more helpful information.

Finding out these details used to require buying paid traffic analysis scripts or software in the past. But now thanks to Google Webmaster Tools, you can discover all this information about your website for free.

As a free service offered by Google, you can add  an unlimited number of websites to your Webmaster Tools account to see all this detailed information.

Here are the Top 3 Benefits of using Google Webmaster Tools.

Continue reading →

The Importance Of Quality Web Content

Posted on April 1, 2013

Web ContentThe importance of quality web content is huge. Websites are like books, and the internet is like a library. A good book is good because of whats written inside it. The same is true of a website, good websites are good because of whats inside them.

You can understand the internet by thinking of it like a library. Each website is like a book. Some books are very good, and some books are very low quality. When people go to a library, there are some books a lot of people want to read, and others almost no one will read. This is exactly what websites are like on the internet.

Whether or not someone wants to see your website is mostly determined by whats in your website. If your website has a lot of information that is:

- Unique
- Interesting
- Valuable

Then a great deal of people will be interested in going to your website and reading what it says. However, if your website is:

Continue reading →

Making the Right Choice for Keywords

Posted on March 22, 2013

KeywordsIt can be a very hard task to choose the appropriate keywords to optimise your website. The reason being the thousands of possibilities available to choose from.

The objective of course, is to have your website ranked as high as possible to capture the maximum amount of visitors. Every page of your website should be seen as an opportunity to optimise for a new keyword. Doing so, will further increase your audience.

Here are some tips for keyword selection:

  1. Start with generic keywords and expand outwards.
  2. Use the Google Keyword Tool which is a great tool to evaluate the search volume of selected keywords.
  3. A keyword density analyser can also help identify how many times a keyword appears in a document.
  4. If the content is connected to a certain location then it is necessary to mention the location in the keyword phrase. Continue reading →

The Importance of Meta Descriptions for SEO

Posted on March 12, 2013

Meta DescriptionsWhen it comes to SEO, meta descriptions have a bigger impact on your website that you may think.

Although, they don’t effect rankings directly, they are important when it comes to marketing.

Meta descriptions are the first snippet of information that an internet searcher may see when a user does a search on search engines such as Google, Yahoo and Bing. Therefore, they give you a competitive advantage when you are contending with millions of other businesses for attention. They effectively serve as an ad for your business, and they are there to ‘sell the click’ – to get them to click on your link instead of others.

Meta descriptions mainly serve to notify your potential customers, in a brief yet convincing manner, the products your business is offering.

Continue reading →