What Is a Web Host and Why Do You Need One?

Posted on June 12, 2013

web hostIf you are planning to publish your own website online, you will need several elements: a domain name, website content, and a web host. The domain name is simply the name and address to your website. The website content is the collection of all the HTML documents and images for your website content.

Now that the name and content of your new website is ready, where can you host your website so people can access it from all over the world? After all, if you simply keep the files on your computer, visitors have no possible way of seeing your website, don’t you think? So this is where a web hosting solution comes to your help.

What Is a Web Host and Why Do You Need One?

A web hosting company simply provides you with a web host service where you can keep all your website files on their servers – which are universally accessible from all over the world. So once you choose a web hosting package and upload your data online, you can launch your web presence online.

Continue reading →

Introduction to Ecommerce Platforms

Posted on May 29, 2013

ecommerceEcommerce platforms are specific software that can create a completely new online shop or that can transform a simple website into a very effective online store where you can sell services, product or anything else that you like to sell.

These eCommerce platforms support various payment methods including payment gateways, credit cards, paypal, and cash on delivery so customers can buy your products easily.

Ecommerce platforms provide a system by which seller can sell his product easily and buyer can buy it easily. This kind of software also gives you liberty to add, modify and delete a product details on website.

Here is just a few of the main Ecommerce software platforms that can create a tremendous online store for you.

Continue reading →

How to Bring Your Small Business Online

Posted on May 27, 2013

online businessNowadays, almost everybody can access information freely, and nearly everyone is online and connected to the internet – including your customers. Simply put, your business needs to be online, or it is losing out on customers, sales … and profit.

Here are some simple steps to bring your small business online:

Step 1 – Select and Register a Domain Name
A domain name is your address on the internet and its how people find you. So you need to ensure it related back your business so use your business name, or a product even.

Step 2 – Website Development
Now that you have your domain name, your address on the internet, you need to design and develop your website. The website is essentially your shop front. Its how people see you, interact with you, and buy from you.

Your website needs to be clear and user friendly. You can speak to a web developer to get your site built, or even use simple design software yourself.

Continue reading →

Font Topography Tips for Your Website Design

Posted on May 24, 2013

fontsThere are so many things that can help you present a better looking website with excellent readability. But unfortunately some of them are overlooked by designers; like font typography.

This is a powerful tool that helps complement your graphics, images, and designs with your use of properly situated texts. Before you embark on your next project, here are some of the top font topography tips for your website design.

One of the most common aspects of web site typography is leading.
This is the distance between lines of texts as they appear on the webpage. Making the leading of your site texts too much or too less will make it hard or uncomfortable to read. Your best bet is to make use of 2 – 5 pts depending on the size and typeface of your text. You should also take note of the measure of the text width by making sure that it is not too small or too large. Most people measure the right text width for their website by using a maximum approximate of 8 – 10 characters per line, adjusting it to suit the design.

Continue reading →

Improve Your Website Conversion Using Split Testing

Posted on May 6, 2013

split testing

Improving website conversion can significantly improve the bottom line. How? By getting more sales with the same amount of traffic.

One of the best ways to improve website conversion, is with Split Testing. Split Testing is sometimes known as A/B testing or Multivariate testing. It’s about setting up two or more separate versions of your landing page and then showing each page to your website visitors for a set period of time, for example a week.

Say you have set up a two week experiment where you display landing page A for one week, followed by landing page B in the following week. At the end of the experiment you then compare the data you have gathered for each page. Which page converted the best to sales? Which page had visitors staying the longest? Which page increased the subscribers on your list? Once you have gathered data on your pages, you can tweak the landing pages again and conduct more experiments, to improve the conversions further.

Continue reading →

Analysing Website Statistics with AWStats

Posted on May 3, 2013


AWStats is an open source tool to analyse log files that are produced by web servers and produce HTML reports against each of them. These log files are generated as user download pages and websites.

In a nutshell, AWStats is a web analytics and reporting system. Analysing website statistics with AWStats include streaming media, web, FTP servers and mails. The analysed data is presented visually with tables, graphs and texts.

Most of the major server log files are supported by AWStats. The various formats supported by the tool include Webstar, Apache, IIS and many more. As this is an open source system, it is open for developers to work on it and modify its capabilities.

AWStats is written in the language Perl. Therefore it is flexible and can be used on any operating system. That is why it has become so popular as a server administration tool.

Continue reading →

5 Ways to Improve WordPress Load Times

Posted on April 29, 2013

wordpress speed

wordpress speedAttracting and maintaining high quality traffic is the ultimate goal for any site owner – and speed is a huge factor.

We’ve all heard the statistics about user patience … if the site doesn’t load virtually instantly, the visitor will simply move on to the next website.

A website with fast load times will always capture more traffic from search engines. In this age of browsers with support for multiple tabs, users are fond of concurrently loading several items from search engine results in several tabs. This means that the user will start by visiting the site that loads first and may never go to the other results if he gets what he was looking for. Even Google places importance on search results with sites that load fastest.

Good news, is that if you have a WordPress site, there are a few things you can do to increase the speed of your site.

Here are 5 ways to improve your WordPress load times.

1. Plugins
Plugins require extra time to be loaded when a user visits your site. This means that you should get rid of those that you no longer need.

2. Choose a Speedy Theme
Different themes have different load times. You should therefore test them and choose the one that takes the shortest time to load.

Continue reading →