How to Bring Your Small Business Online

Posted on May 27, 2013

online businessNowadays, almost everybody can access information freely, and nearly everyone is online and connected to the internet – including your customers. Simply put, your business needs to be online, or it is losing out on customers, sales … and profit.

Here are some simple steps to bring your small business online:

Step 1 – Select and Register a Domain Name
A domain name is your address on the internet and its how people find you. So you need to ensure it related back your business so use your business name, or a product even.

Step 2 – Website Development
Now that you have your domain name, your address on the internet, you need to design and develop your website. The website is essentially your shop front. Its how people see you, interact with you, and buy from you.

Your website needs to be clear and user friendly. You can speak to a web developer to get your site built, or even use simple design software yourself.

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Font Topography Tips for Your Website Design

Posted on May 24, 2013

fontsThere are so many things that can help you present a better looking website with excellent readability. But unfortunately some of them are overlooked by designers; like font typography.

This is a powerful tool that helps complement your graphics, images, and designs with your use of properly situated texts. Before you embark on your next project, here are some of the top font topography tips for your website design.

One of the most common aspects of web site typography is leading.
This is the distance between lines of texts as they appear on the webpage. Making the leading of your site texts too much or too less will make it hard or uncomfortable to read. Your best bet is to make use of 2 – 5 pts depending on the size and typeface of your text. You should also take note of the measure of the text width by making sure that it is not too small or too large. Most people measure the right text width for their website by using a maximum approximate of 8 – 10 characters per line, adjusting it to suit the design.

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Fantastico Explained and Why you Need it in your Web Hosting Plan

Posted on March 7, 2013

fantasticoEveryone with web hosting should have Fantastico as an element within their web hosting plan. So what is Fantastico?

Fantastico is a script library that offers many options for you to use. And you should make sure you have it within your web hosting package. Multiple web application can be installed and are easy to use to help you optimise your website. Fantastico is a leading script library on many servers across the world.

Some of the applications that you can install include the following:

  • blogs
  • article content
  • content management systems
  • discussion board
  • polls
  • wiki style formatted information
  • and so much more

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Why You Should Never Use Free Web Hosting For Your Business

Posted on December 3, 2012

Free Web HostingThe most widely used search term on the entire internet is the word “free”.  That’s certainly understandable, after all who doesn’t like free things.  That being said; there are some instances where free does not always mean better.  One of those examples is in the area of web hosting.  If the purpose of your site, here in Australia or anywhere else for that matter is to make a profit, you need to secure the services of a good paid web hosting provider.

This is not meant to be an attack on free web hosting.  To the contrary, there are some forms of free web hosting that are actually pretty good.  But that is only if you are using your site in a non-profit way.  Or perhaps using it for a blog that is not commercial in nature.  However, when you are in business and looking to make money with your site, you must absolutely use a paid web hosting provider.  And we will go into some of the reasons why.

First, free web hosting is not exactly user friendly.  The free hosting provider will have ads, banners and in some cases pop ups displayed on your site.  And sometimes these aren’t even related to the service or product you are offering.  In addition to turning off visitors, it says loudly that you don’t take your business seriously.  In other words, it has the word amateur written all over it, whether you are here in Australia or any other country; it’s universal.

Next, with it being free, you can bet there will be no guarantee of uptime.  Almost all paid business web hosting providers will boast proven records of more than 99 percent uptime.  On top of that, the free provider may not even offer you the luxury of having a backup option.  Meaning that potentially your site may go down and never come up again.  A for profit web hosting provider will most certainly enable you to backup your entire site and all pertinent files.

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Tips to Increase Traffic to your Website

Posted on November 23, 2012

Increase Traffic to your WebsiteThere are a number of different tools that you can utilise to drive more traffic to your website. Extra traffic can mean more ad revenues, visitors to read your content and also more people purchasing your products and learning about your business. Depending on the type of website that you have, more traffic could mean a lot of things.

Ultimately we publish content on the web so that it gets viewed and it is extremely important to promote your content in order to make sure that it gets the views that it deserves. Here are some ways that you can increase traffic to your website:

1. SEO
One of the first things that you can start to work on is your website content. Search engine optimisation or SEO is a process of optimising your website content to generate better search engine rankings – getting to the top of the likes of Google. What this can involve is editing your website code so that it is easier for search engine crawlers to get through and more of your content is read and registered on search engines. SEO can also consist of adding specialised keywords to your site to help viewers find you. If you are looking for local viewers to your website you may want to include lots of mention of the towns surrounding you or your state in any of the content that you write.

2. Social Media
Using social media can allow you to engage a massive audience. Some social networks such as Twitter and Facebook have around 1 billion registered users. By publishing engaging content to your social media pages on the main social networks you could see your content spread throughout the internet helping you to build a big fan base. You can then direct this fan base back to your website increasing traffic and gaining you many more views.

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