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The Five Best Apps to Make Online Marketing Easy

Posted on April 8, 2013

There are so many ways to do online marketing, and now with the growing number of Apps available, here is our opinion on the five best apps for making online marketing easy.

 

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Facebook

Facebook is the most popular online social media site in the world so it has to be one of the biggest online marketing communities on the net. It is free to join and once you have created your account you are ready to go.

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Twitter

Twitter has gained enormously in popularity in the last few years and is used by large numbers of people around the world (including many celebrities!). Once you have created an account then you can start to put the word out about your business to potentially millions of potential customers.

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Should every business be on Facebook?

Posted on March 20, 2013

FacebookFacebook is a great way to connect with friends. It can also be a great way to connect with strangers.

This is important for people who want to start a business. All businesses rely on the number of customers it has, and all customers were originally strangers. All it takes is an advertisement, a recommendation, an accidental purchase or any other way for a stranger to know about a company to turn that stranger into a customer. The more customers a business has, the better it is for that business.

Using marketing, businesses can obtain more customers by advertising their products. Advertising is all about letting people know about a company, product or service. There are several ways to do this.

The classic way is through word-of mouth advertising. This means that a person will hear about a company or service from their friends, family or other acquaintances.

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Ways to Boost your Presence on Twitter

Posted on March 6, 2013

twitterOn Twitter, unlike celebrities, ordinary Twitter users need to work extra hard to earn followers and subsequently, their interest. With new tweets popping up every second, you need to work extra hard to avoid fading into obscurity. The competition is fierce and you need to step up your game to earn your worth.

This is even more important for businesses trying to build and engage customers.

With only 140 characters at your disposal to express your message, creativity is definitely not optional. You might have to go through a trial and error phase before finally getting it right but all those hard work will pay off in the end. So if you’re confident that Twitter holds the key to your online success, you should use these Twitter tips to increase follower engagement.

1. Know who your followers are.

Unless you know what tickles your followers you will always find your attempts to engage unsuccessful. Know your target market so you can build your marketing strategies around it. You don’t want to waste what little space is available by spouting irrelevant messages that have nothing to do with the interests of your followers.

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SEO Tips to Achieve a Successful Online Marketing Strategy

Posted on February 25, 2013

SEO tipsSEO (search engine optimisation) is simply the strategy of getting your website to the top of major search engines including Google, Yahoo, and Bing. When consumers search for the product or service you are offering you want to be placed as high as possible to get noticed.

When developing an SEO strategy for your website, the relevancy of your website is increased by focusing on high frequency terms searched by your customer. This is known as an organic search, where the search is not impacted by a paid advertisement or other unnatural search factors.

Web page searches are ranked based on the most relevant information to users. It’s important to improve the relevancy of your business in the eyes of your customer. The SEO strategy should focus on many different search variations to include image, local, video, and even academic searches. Here are a few key factors for a successful SEO focused online marketing strategy.

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SEO – Common Things That Will Destroy Your Rankings

Posted on December 20, 2012

Seo Tips and MistakesEvery website owner wants to get to the top of Google. A first page ranking is highly coverted, and the number one position is to die for, and to achieve this they need to focus on Search Engine Optimisation (SEO). But many folks who get into internet marketing make a lot of mistakes, and insteading of rising in the rankings, they tank to obscurity. Their intentions are good but certain glaring mistakes torpedo all their efforts.  Here are some of them.

Focusing On The Wrong Keywords
When using keywords people need to make sure they are relevant to whatever it is they are providing or selling.  Sounds simple, but you’d be surprised how many folks use keywords that have nothing at all to do with what they’re about. Figure out what your customers are using to find you, and focus on those keywords. Google’s Keyword Tool helps, alot!

Keyword Stuffing
This is a sure way to wind up on Google’s bad side. Using those newly found keywords, and then stuffing them over and over on to a web page is a very bad idea. It not only makes the content virtually unreadable to your users, but looks spammy to search engines. This could lead to dropping in the rankings and even being de-indexed completely. Be careful of keyword density.

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Tips to Increase Traffic to your Website

Posted on November 23, 2012

Increase Traffic to your WebsiteThere are a number of different tools that you can utilise to drive more traffic to your website. Extra traffic can mean more ad revenues, visitors to read your content and also more people purchasing your products and learning about your business. Depending on the type of website that you have, more traffic could mean a lot of things.

Ultimately we publish content on the web so that it gets viewed and it is extremely important to promote your content in order to make sure that it gets the views that it deserves. Here are some ways that you can increase traffic to your website:

1. SEO
One of the first things that you can start to work on is your website content. Search engine optimisation or SEO is a process of optimising your website content to generate better search engine rankings – getting to the top of the likes of Google. What this can involve is editing your website code so that it is easier for search engine crawlers to get through and more of your content is read and registered on search engines. SEO can also consist of adding specialised keywords to your site to help viewers find you. If you are looking for local viewers to your website you may want to include lots of mention of the towns surrounding you or your state in any of the content that you write.

2. Social Media
Using social media can allow you to engage a massive audience. Some social networks such as Twitter and Facebook have around 1 billion registered users. By publishing engaging content to your social media pages on the main social networks you could see your content spread throughout the internet helping you to build a big fan base. You can then direct this fan base back to your website increasing traffic and gaining you many more views.

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