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The Difference between Organic Traffic and Pay Per Click Traffic

Posted on April 22, 2013

SEO vs PPCIn order to choose the most appropriate method to to focus on in order to increase traffic to your website, and ultimately improve the online visibility of your website, you need to understand the difference between the two main traffic sources.

Organic Traffic (SEO) versus Pay Per Click Traffic (PPC)

To make things easy, here is just a summary as it can get quite complex.

Organic Traffic (SEO)

Pro’s:

  • Greater long term benefits
  • More exposure, branding, and awareness
  • Greater ROI over the long term

Con’s:

  • Result can take a long time to be seen
  • Is a long term strategy, with minimal short-term ROI
  • Harder to track ROI


Pay Per Click Traffic (PPC)

Pro’s:

  • Quick to Setup
  • Easy to measure and ensure ROI
  • Fast results

Con’s:

  • More expensive
  • Lower ROI over the long term
  • Requires greater management to ensure no money wasted

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Top 3 Benefits of Google Webmaster Tools for Website Owners

Posted on April 19, 2013

google webmaster toolsWhether you already have a website, or looking to get one online soon, you need to know what there are some tools that you just can’t do with out – and Google Webmaster Tools is one of those.

There are things you need to know, often on a daily basis, to ensure your website is optimised and functioning as expected. This can include details about who is visiting your website every day, where they come from, which errors they run into while browsing your website, and more helpful information.

Finding out these details used to require buying paid traffic analysis scripts or software in the past. But now thanks to Google Webmaster Tools, you can discover all this information about your website for free.

As a free service offered by Google, you can add  an unlimited number of websites to your Webmaster Tools account to see all this detailed information.

Here are the Top 3 Benefits of using Google Webmaster Tools.

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Using Pinterest to Grow Your Business

Posted on April 15, 2013

pinterest

Pinterest is emerging as a whole new social media storm on internet these days. Here we are going to review Pinterest – what it is, and how you can use it for your business.

First we should explain ‘what is Pinterest?’

Pinterest is a virtual pinboard. A tool for organising and collecting the things we love. There are millions of people using Pinterest in their daily life and work. It doesn’t matter what you are interested in, there is a place for everything in Pinterest.

You you can create variety of things with it and start adding images, places, products and people who are interested in your products.

Ok, now let’s see how you can use Pinterest for your business. Here are some ways to grow your business using Pinterest.

1. Create an account 

Same as Facebook, Pinterest gives you an opportunity to create a profile and let others know what are you are all about. When creating the account profile, use every space available and make your profile descriptive using the keywords that best describes you and your business. Include what you have to offer and the services you provide. Don’t forget to mention your website of course!

2. Pin it

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The Importance Of Quality Web Content

Posted on April 1, 2013

Web ContentThe importance of quality web content is huge. Websites are like books, and the internet is like a library. A good book is good because of whats written inside it. The same is true of a website, good websites are good because of whats inside them.

You can understand the internet by thinking of it like a library. Each website is like a book. Some books are very good, and some books are very low quality. When people go to a library, there are some books a lot of people want to read, and others almost no one will read. This is exactly what websites are like on the internet.

Whether or not someone wants to see your website is mostly determined by whats in your website. If your website has a lot of information that is:

- Unique
- Interesting
- Valuable

Then a great deal of people will be interested in going to your website and reading what it says. However, if your website is:

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The Importance of Meta Descriptions for SEO

Posted on March 12, 2013

Meta DescriptionsWhen it comes to SEO, meta descriptions have a bigger impact on your website that you may think.

Although, they don’t effect rankings directly, they are important when it comes to marketing.

Meta descriptions are the first snippet of information that an internet searcher may see when a user does a search on search engines such as Google, Yahoo and Bing. Therefore, they give you a competitive advantage when you are contending with millions of other businesses for attention. They effectively serve as an ad for your business, and they are there to ‘sell the click’ – to get them to click on your link instead of others.

Meta descriptions mainly serve to notify your potential customers, in a brief yet convincing manner, the products your business is offering.

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SEO Tips to Achieve a Successful Online Marketing Strategy

Posted on February 25, 2013

SEO tipsSEO (search engine optimisation) is simply the strategy of getting your website to the top of major search engines including Google, Yahoo, and Bing. When consumers search for the product or service you are offering you want to be placed as high as possible to get noticed.

When developing an SEO strategy for your website, the relevancy of your website is increased by focusing on high frequency terms searched by your customer. This is known as an organic search, where the search is not impacted by a paid advertisement or other unnatural search factors.

Web page searches are ranked based on the most relevant information to users. It’s important to improve the relevancy of your business in the eyes of your customer. The SEO strategy should focus on many different search variations to include image, local, video, and even academic searches. Here are a few key factors for a successful SEO focused online marketing strategy.

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SEO – Common Things That Will Destroy Your Rankings

Posted on December 20, 2012

Seo Tips and MistakesEvery website owner wants to get to the top of Google. A first page ranking is highly coverted, and the number one position is to die for, and to achieve this they need to focus on Search Engine Optimisation (SEO). But many folks who get into internet marketing make a lot of mistakes, and insteading of rising in the rankings, they tank to obscurity. Their intentions are good but certain glaring mistakes torpedo all their efforts.  Here are some of them.

Focusing On The Wrong Keywords
When using keywords people need to make sure they are relevant to whatever it is they are providing or selling.  Sounds simple, but you’d be surprised how many folks use keywords that have nothing at all to do with what they’re about. Figure out what your customers are using to find you, and focus on those keywords. Google’s Keyword Tool helps, alot!

Keyword Stuffing
This is a sure way to wind up on Google’s bad side. Using those newly found keywords, and then stuffing them over and over on to a web page is a very bad idea. It not only makes the content virtually unreadable to your users, but looks spammy to search engines. This could lead to dropping in the rankings and even being de-indexed completely. Be careful of keyword density.

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