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Mobile Web Trends

Posted on June 6, 2013

mobile growthWith the increase in usage of Smartphones and Tablets, web browsing on mobiles has continually risen sharply in recent years.

It is therefore more and more important to ensure your website is optimised for web browsing.

Mobile web trends are constantly growing each and every day. Here are some statistics from reliable sources about the future of mobile usage.

  • Over 1/4 of the world’s mobile phones are smartphones. (Microsoft)
  • The usage of mobile internet shall pass the usual desktop internet usage by 2014. (Microsoft)
  • 75% of the smartphone users are android and apple owners. (Com Score)

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Improve Your Website Conversion Using Split Testing

Posted on May 6, 2013

split testing

Improving website conversion can significantly improve the bottom line. How? By getting more sales with the same amount of traffic.

One of the best ways to improve website conversion, is with Split Testing. Split Testing is sometimes known as A/B testing or Multivariate testing. It’s about setting up two or more separate versions of your landing page and then showing each page to your website visitors for a set period of time, for example a week.

Say you have set up a two week experiment where you display landing page A for one week, followed by landing page B in the following week. At the end of the experiment you then compare the data you have gathered for each page. Which page converted the best to sales? Which page had visitors staying the longest? Which page increased the subscribers on your list? Once you have gathered data on your pages, you can tweak the landing pages again and conduct more experiments, to improve the conversions further.

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The Difference between Organic Traffic and Pay Per Click Traffic

Posted on April 22, 2013

SEO vs PPCIn order to choose the most appropriate method to to focus on in order to increase traffic to your website, and ultimately improve the online visibility of your website, you need to understand the difference between the two main traffic sources.

Organic Traffic (SEO) versus Pay Per Click Traffic (PPC)

To make things easy, here is just a summary as it can get quite complex.

Organic Traffic (SEO)

Pro’s:

  • Greater long term benefits
  • More exposure, branding, and awareness
  • Greater ROI over the long term

Con’s:

  • Result can take a long time to be seen
  • Is a long term strategy, with minimal short-term ROI
  • Harder to track ROI


Pay Per Click Traffic (PPC)

Pro’s:

  • Quick to Setup
  • Easy to measure and ensure ROI
  • Fast results

Con’s:

  • More expensive
  • Lower ROI over the long term
  • Requires greater management to ensure no money wasted

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Top 3 Benefits of Google Webmaster Tools for Website Owners

Posted on April 19, 2013

google webmaster toolsWhether you already have a website, or looking to get one online soon, you need to know what there are some tools that you just can’t do with out – and Google Webmaster Tools is one of those.

There are things you need to know, often on a daily basis, to ensure your website is optimised and functioning as expected. This can include details about who is visiting your website every day, where they come from, which errors they run into while browsing your website, and more helpful information.

Finding out these details used to require buying paid traffic analysis scripts or software in the past. But now thanks to Google Webmaster Tools, you can discover all this information about your website for free.

As a free service offered by Google, you can add  an unlimited number of websites to your Webmaster Tools account to see all this detailed information.

Here are the Top 3 Benefits of using Google Webmaster Tools.

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Using Pinterest to Grow Your Business

Posted on April 15, 2013

pinterest

Pinterest is emerging as a whole new social media storm on internet these days. Here we are going to review Pinterest – what it is, and how you can use it for your business.

First we should explain ‘what is Pinterest?’

Pinterest is a virtual pinboard. A tool for organising and collecting the things we love. There are millions of people using Pinterest in their daily life and work. It doesn’t matter what you are interested in, there is a place for everything in Pinterest.

You you can create variety of things with it and start adding images, places, products and people who are interested in your products.

Ok, now let’s see how you can use Pinterest for your business. Here are some ways to grow your business using Pinterest.

1. Create an account 

Same as Facebook, Pinterest gives you an opportunity to create a profile and let others know what are you are all about. When creating the account profile, use every space available and make your profile descriptive using the keywords that best describes you and your business. Include what you have to offer and the services you provide. Don’t forget to mention your website of course!

2. Pin it

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The Five Best Apps to Make Online Marketing Easy

Posted on April 8, 2013

There are so many ways to do online marketing, and now with the growing number of Apps available, here is our opinion on the five best apps for making online marketing easy.

 

facebook logo

Facebook

Facebook is the most popular online social media site in the world so it has to be one of the biggest online marketing communities on the net. It is free to join and once you have created your account you are ready to go.

twitter logo
Twitter

Twitter has gained enormously in popularity in the last few years and is used by large numbers of people around the world (including many celebrities!). Once you have created an account then you can start to put the word out about your business to potentially millions of potential customers.

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How to Update Your WordPress Blog from Your Smartphone

Posted on April 4, 2013

Wordpress HostingWhat’s the point of blogging with WordPress if you never seem to be where the action is? You need to be right there, but your computer is just sitting at home. But you do have your smartphone — it’s sitting in your pocket right now.

Share your photos, videos and thoughts as they happen. It doesn’t matter what smartphone you use, there’s an app for everything. This allows you access to the WordPress content management system even when you are miles away from home.

A Download Away
Simply visit your app market and search for WordPress. The WordPress app is remarkably similar across all platforms and features. Once the app pops up on your screen, all you have to do is log-in with an existing username and password.

So, wherever you go, you can: Continue reading →