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Improve Your Website Conversion Using Split Testing

Posted on May 6, 2013

split testing

Improving website conversion can significantly improve the bottom line. How? By getting more sales with the same amount of traffic.

One of the best ways to improve website conversion, is with Split Testing. Split Testing is sometimes known as A/B testing or Multivariate testing. It’s about setting up two or more separate versions of your landing page and then showing each page to your website visitors for a set period of time, for example a week.

Say you have set up a two week experiment where you display landing page A for one week, followed by landing page B in the following week. At the end of the experiment you then compare the data you have gathered for each page. Which page converted the best to sales? Which page had visitors staying the longest? Which page increased the subscribers on your list? Once you have gathered data on your pages, you can tweak the landing pages again and conduct more experiments, to improve the conversions further.

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The Difference between Organic Traffic and Pay Per Click Traffic

Posted on April 22, 2013

SEO vs PPCIn order to choose the most appropriate method to to focus on in order to increase traffic to your website, and ultimately improve the online visibility of your website, you need to understand the difference between the two main traffic sources.

Organic Traffic (SEO) versus Pay Per Click Traffic (PPC)

To make things easy, here is just a summary as it can get quite complex.

Organic Traffic (SEO)

Pro’s:

  • Greater long term benefits
  • More exposure, branding, and awareness
  • Greater ROI over the long term

Con’s:

  • Result can take a long time to be seen
  • Is a long term strategy, with minimal short-term ROI
  • Harder to track ROI


Pay Per Click Traffic (PPC)

Pro’s:

  • Quick to Setup
  • Easy to measure and ensure ROI
  • Fast results

Con’s:

  • More expensive
  • Lower ROI over the long term
  • Requires greater management to ensure no money wasted

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Using Pinterest to Grow Your Business

Posted on April 15, 2013

pinterest

Pinterest is emerging as a whole new social media storm on internet these days. Here we are going to review Pinterest – what it is, and how you can use it for your business.

First we should explain ‘what is Pinterest?’

Pinterest is a virtual pinboard. A tool for organising and collecting the things we love. There are millions of people using Pinterest in their daily life and work. It doesn’t matter what you are interested in, there is a place for everything in Pinterest.

You you can create variety of things with it and start adding images, places, products and people who are interested in your products.

Ok, now let’s see how you can use Pinterest for your business. Here are some ways to grow your business using Pinterest.

1. Create an account 

Same as Facebook, Pinterest gives you an opportunity to create a profile and let others know what are you are all about. When creating the account profile, use every space available and make your profile descriptive using the keywords that best describes you and your business. Include what you have to offer and the services you provide. Don’t forget to mention your website of course!

2. Pin it

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The Five Best Apps to Make Online Marketing Easy

Posted on April 8, 2013

There are so many ways to do online marketing, and now with the growing number of Apps available, here is our opinion on the five best apps for making online marketing easy.

 

facebook logo

Facebook

Facebook is the most popular online social media site in the world so it has to be one of the biggest online marketing communities on the net. It is free to join and once you have created your account you are ready to go.

twitter logo
Twitter

Twitter has gained enormously in popularity in the last few years and is used by large numbers of people around the world (including many celebrities!). Once you have created an account then you can start to put the word out about your business to potentially millions of potential customers.

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The Importance Of Quality Web Content

Posted on April 1, 2013

Web ContentThe importance of quality web content is huge. Websites are like books, and the internet is like a library. A good book is good because of whats written inside it. The same is true of a website, good websites are good because of whats inside them.

You can understand the internet by thinking of it like a library. Each website is like a book. Some books are very good, and some books are very low quality. When people go to a library, there are some books a lot of people want to read, and others almost no one will read. This is exactly what websites are like on the internet.

Whether or not someone wants to see your website is mostly determined by whats in your website. If your website has a lot of information that is:

- Unique
- Interesting
- Valuable

Then a great deal of people will be interested in going to your website and reading what it says. However, if your website is:

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6 Ways to Get More Followers on YouTube

Posted on March 26, 2013

YouTubeIt is thrilling to upload your first video on YouTube. After the initial excitement you look forward to comments from viewers. When the visitor chooses to follow your videos by subscribing to your YouTube account and arrives at your blog or website, you feel rewarded.

How to Get More Followers on YouTube?

1. Post videos on a regular basis. How about a video every week? A viewer is looking for value when he visits a Youtube video. So the content has to be new and innovative and presented well. Your presentation should be unique in that it is engaging, easy to understand, highly informative but never boring. Avoid preaching, be down to earth and natural.

2. The content should not be too long. For details encourage viewers to click links to your blog or website. Please remember the viewer may not even click the video link if it is more than 4 minutes long. The most viewed are those ranging from less than a minute to three and a half minutes. If the visual presentation is important the accompanying audio can make or break your campaign. The accent has to be neutral and the diction has to be clear and you need to know how you sound when you speak. Improve your diction.

3. Enable comments on your video but do filter the comments. You don’t want to be spammed by trolls online. Interact with people who comment on your videos by acknowledging them and interacting with them. People leave links in their signatures, you can do the same when you visit their sites and place a comment or subscribe to their blogs or websites. Request them to subscribe to your YouTube account, websites and blogs.

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Making the Right Choice for Keywords

Posted on March 22, 2013

KeywordsIt can be a very hard task to choose the appropriate keywords to optimise your website. The reason being the thousands of possibilities available to choose from.

The objective of course, is to have your website ranked as high as possible to capture the maximum amount of visitors. Every page of your website should be seen as an opportunity to optimise for a new keyword. Doing so, will further increase your audience.

Here are some tips for keyword selection:

  1. Start with generic keywords and expand outwards.
  2. Use the Google Keyword Tool which is a great tool to evaluate the search volume of selected keywords.
  3. A keyword density analyser can also help identify how many times a keyword appears in a document.
  4. If the content is connected to a certain location then it is necessary to mention the location in the keyword phrase. Continue reading →