Facebook is a great way to connect with friends. It can also be a great way to connect with strangers.
This is important for people who want to start a business. All businesses rely on the number of customers it has, and all customers were originally strangers. All it takes is an advertisement, a recommendation, an accidental purchase or any other way for a stranger to know about a company to turn that stranger into a customer. The more customers a business has, the better it is for that business.
Using marketing, businesses can obtain more customers by advertising their products. Advertising is all about letting people know about a company, product or service. There are several ways to do this.
The classic way is through word-of mouth advertising. This means that a person will hear about a company or service from their friends, family or other acquaintances.
Another is through media. Businesses can attract customers by printing flyers, posters and banners which contain information about their company. The most modern method is by advertising online. This makes use of sites like Twitter, Facebook, Friendster and other networking sites to spread the word about a company.
It can also make use of websites, blogs and other online material to make people aware of the business and its product. This method reaches more people easier and faster. Any of these methods can increase the number of customers a business has. All of them done together has a greater chance of attracting customers. A business with an online presence in sites like Facebook, and a good presence in print media as well as a solid word-of-mouth reputation will attract large numbers of customers.
So the question was, should every business be on Facebook? Not really. But being on Facebook sure helps.