Every website owner wants to get to the top of Google. A first page ranking is highly coverted, and the number one position is to die for, and to achieve this they need to focus on Search Engine Optimisation (SEO). But many folks who get into internet marketing make a lot of mistakes, and insteading of rising in the rankings, they tank to obscurity. Their intentions are good but certain glaring mistakes torpedo all their efforts. Here are some of them.
Focusing On The Wrong Keywords
When using keywords people need to make sure they are relevant to whatever it is they are providing or selling. Sounds simple, but you’d be surprised how many folks use keywords that have nothing at all to do with what they’re about. Figure out what your customers are using to find you, and focus on those keywords. Google’s Keyword Tool helps, alot!
This is a sure way to wind up on Google’s bad side. Using those newly found keywords, and then stuffing them over and over on to a web page is a very bad idea. It not only makes the content virtually unreadable to your users, but looks spammy to search engines. This could lead to dropping in the rankings and even being de-indexed completely. Be careful of keyword density.
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Websites across the Internet use SSL certificates in order to protect and encrypt data. Many websites that have payment options available and areas where members of the website will share their own personal information, will use SSL certificates in order to protect the data that is shared on their website.
What are SSL Certificates?
Thinking of an SSL certificate as you would a padlock, these certificates are generally like small data files that bind themselves to an organization’s details with in a Web server. The key to unlock this information is constantly changing and as a result all of the data that is kept on the server is kept absolutely secure.
When you access a website that has SSL security as your browser connects to the Web server having this form of security means that any of the data that is used throughout accessing a webpage, will be kept secure using the SSL security code encryption.
Who should have it?
Websites that accept credit card information, have logins, transfer data to customers, social media sites and more should use some form of SSL security to protect their customers as well as their employees, domain names, and their reputation.
Without SSL security there is always a chance that people could steal data directly from the Web server such as his credit card information, your members names and addresses, their interests and extra contact information and more.
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The most widely used search term on the entire internet is the word “free”. That’s certainly understandable, after all who doesn’t like free things. That being said; there are some instances where free does not always mean better. One of those examples is in the area of web hosting. If the purpose of your site, here in Australia or anywhere else for that matter is to make a profit, you need to secure the services of a good paid web hosting provider.
This is not meant to be an attack on free web hosting. To the contrary, there are some forms of free web hosting that are actually pretty good. But that is only if you are using your site in a non-profit way. Or perhaps using it for a blog that is not commercial in nature. However, when you are in business and looking to make money with your site, you must absolutely use a paid web hosting provider. And we will go into some of the reasons why.
First, free web hosting is not exactly user friendly. The free hosting provider will have ads, banners and in some cases pop ups displayed on your site. And sometimes these aren’t even related to the service or product you are offering. In addition to turning off visitors, it says loudly that you don’t take your business seriously. In other words, it has the word amateur written all over it, whether you are here in Australia or any other country; it’s universal.
Next, with it being free, you can bet there will be no guarantee of uptime. Almost all paid business web hosting providers will boast proven records of more than 99 percent uptime. On top of that, the free provider may not even offer you the luxury of having a backup option. Meaning that potentially your site may go down and never come up again. A for profit web hosting provider will most certainly enable you to backup your entire site and all pertinent files.
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